FIFA World Cup Qatar 2022 - Countdown Clock · 2022
World Cup Countdown Clock
Counting a planet down to the World Cup, an iconic clock on Doha’s Corniche seen by over a million.
Client
FIFA World Cup Qatar 2022
Industry
Sport
Year
2022
Scope
Landmark design
TGC role
Design lead [confirm]
In collaboration with
Imagination
The context
Qatar was about to host the Arab world’s first World Cup. It needed a landmark to count the moment down, and to stand as a symbol of the occasion.
The challenge
Design an iconic countdown clock blending Arab heritage with innovation, sited on Doha’s Corniche. With Imagination, The Good Company designed it.
The idea
Heritage meets innovation
A stainless-steel Mobius strip and a digital hourglass, a timepiece built as a monument.
The work
The landmark
01
The Mobius strip
A stainless-steel Mobius strip, blending Arab heritage with modern form.
02
The digital hourglass
A digital hourglass counting the nation down to kick-off.
03
A landmark on the Corniche
An iconic symbol sited on Doha’s waterfront.
“Placeholder. A quote from Imagination or the organisers will sit here.”
[Name to confirm]
FIFA World Cup Qatar 2022
The impact
What it added up to
Over 1 million visitors
A landmark that drew the nation to the Corniche.
An iconic symbol
A timepiece that became a face of Qatar’s moment.
Built with Imagination
Designed alongside Imagination on the global stage.
Building a landmark moment?
Spend 30 minutes with Doug. We will talk through how to design something a nation gathers around.
No pitch, no obligation.
