DP World - Expo 2020 Dubai
DP World Flow Pavilion
Bringing the ‘Power of Flow’ to life - an immersive pavilion that told DP World’s global-trade story to millions at Expo 2020 Dubai.
Client
DP World
Industry
Trade & logistics
Year
2021 · ongoing to 2025
Scale
8,500m² · 5 floors · 14m waterfall
TGC role
Brand & experience lead [confirm]
Collaborator
The OpenLab
The context
Expo 2020 Dubai gave DP World a once-in-a-generation stage: six months, millions of visitors, and a story about global trade to tell. The brief was a pavilion that didn’t just exhibit - it had to move people, on the theme the brand lives by.
The challenge
Turn an abstract idea - ‘making trade flow’ - into a physical, emotional, walk-through experience at world’s-fair scale. DP World and The OpenLab brought in The Good Company to help bring the Power of Flow to life.
The idea
The Power of Flow
One idea ran through all five floors. From a fourteen-metre digital waterfall to the visitor’s own descent through the galleries, every moment expressed DP World’s belief in keeping the world’s trade moving.
The work
Inside the pavilion
01
The digital waterfall
A fourteen-metre digital waterfall at the pavilion’s heart - the first thing visitors met, and the moment they remembered.
02
Four themed galleries
Connectivity, Mobility, Opportunity and Sustainability - each floor a chapter in DP World’s story of global trade.
03
Screen content & storytelling
Large-scale screen content carried the narrative across the pavilion’s surfaces, from intimate detail to building-scale spectacle.
04
Augmented-reality moments
AR installations let visitors reach into the idea of flow and play with it in their own hands.
05
The FlowLive event series
A live programme that kept the pavilion moving across the six months of Expo - never the same visit twice.
“Placeholder - a short, specific quote from the client about the partnership and the result will sit here.”
Manoj Filbert
Pavilion Director, Expo Legacy · DP World
The impact
What it added up to
Experienced by millions
One of Expo 2020’s most ambitious corporate pavilions - 8,500m² across five floors on the Expo site.
2.7 million visitor insights
The pavilion’s Reflection Points turned visitors’ answers into a research dataset for the business.
A relationship still running
Years on, The Good Company remains DP World’s digital experience partner for the Experience Centre.
Have an experience that has to move people?
Spend 30 minutes with Doug. We’ll talk through what it takes to make a space people remember.
No pitch, no obligation.
