Zuha by Zaya · Sales Experience · 2024
Zuha by Zaya
An immersive sales centre for an island development. App, interactive tables and projection mapping that turned a vision into a decision.
Client
Zuha by Zaya
Industry
Real estate
Year
2024
Scope
Sales app, interactive tables, projection mapping
TGC role
Experience design & tech
In collaboration with
Wild East
The context
Zuha is a luxury island development that buyers commit to before it is built. To sell the vision, they had to feel it, not just see a brochure.
The challenge
Make an unbuilt island tangible, and turn high-value interest into confident decisions, inside the sales centre. With Wild East, Zuha asked The Good Company to design the experience.
The idea
Sell the vision
Let buyers stand inside the future. An experience that makes an abstract masterplan feel real enough to commit to.
The work
Inside the sales centre
01
Interactive tables
Touch tables that let buyers explore the island in their own hands.
02
The sales app
A guided application that walks buyers through the masterplan.
03
Projection mapping
Large-scale projection that brought the island vision to life in the room.
04
The sales environment
A space designed to move buyers from interest to commitment.
05
One immersive journey
Every element working together to make the decision feel easy.
“You can’t sell an island that doesn’t exist yet, unless you let buyers stand inside its future.”
Insight
The impact
What it added up to
Faster decisions
An immersive experience that accelerated the buyer decision-making process.
The vision, made tangible
Buyers could see and feel the island before a brick was laid.
Built with Wild East
Designed and delivered alongside Wild East.
Got a vision buyers need to feel?
Spend 30 minutes with Doug. We will talk through how to turn an ambitious idea into an experience that sells it.
No pitch, no obligation.
