Riyadh Air · Cabin Reveal · 2025
Riyadh Air Cabin Reveal
A full suite of reveal content for Saudi Arabia’s new national airline - eleven minutes of animation, projection mapping and portal films, delivered in a single week.
Client
Riyadh Air
Industry
Aviation
Year
2025
Scope
11 min animation · 9 portal edits · projection mapping
TGC role
Content production partner
In partnership with
Balich Wonder Studio
The context
Riyadh Air is Saudi Arabia’s new national airline - and the cabin reveal was its moment to introduce itself to the world. A launch like this gets one first impression. The content had to feel as considered as the aircraft, and it had to be ready in days, not months.
The challenge
Produce a complete suite of reveal content - film, animation, projection mapping - to a world-stage standard, on a timeline most studios would call impossible. In partnership with Balich Wonder Studio, Riyadh Air asked The Good Company to deliver it in one week.
The idea
One week, no compromises
A reveal this important couldn’t look rushed, however little time there was. We built a tight production pipeline that protected the craft while hitting every deadline - every frame considered, nothing left to chance.
The work
What we delivered
01
Eleven minutes of animation
The core animated sequences that carried the reveal’s story across the room.
02
Nine portal film edits
Bespoke edits cut for the reveal’s portal screens, each one tuned to its surface.
03
Two bespoke sequences
Signature moments built specifically for Riyadh Air’s new brand.
04
Projection mapping
Content mapped to the reveal environment, turning architecture into canvas.
05
Delivered in one week
A complete content suite - concept to final frame - in seven days.
“A new airline gets one first impression. We had a week to make the world’s newest carrier feel inevitable.”
Insight
The impact
What it added up to
A flawless first impression
The world’s newest airline revealed its cabin to global press and partners - on time.
A week, not a quarter
A full content suite - animation, film and projection - delivered in seven days.
Built with Balich
Delivered at world-stage production standard, alongside one of the best in live experience.
Got a moment that can’t slip?
Spend 30 minutes with Doug. We’ll talk through delivering under pressure - without dropping the craft.
No pitch, no obligation.
