FIFA World Cup Qatar · Volunteers · 2022
Training a World Cup’s Volunteers
An interactive app that turned 15,000 volunteers into confident hosts for a World Cup.
Client
FIFA World Cup Qatar
Industry
Major events
Year
2022
Scope
Interactive training app
TGC role
Digital production
Audience
15,000 volunteers
The context
When 15,000 volunteers arrived from around the world for the FIFA Qatar World Cup, they needed to know the country they were welcoming fans to.
The challenge
Train thousands of volunteers on Qatar’s customs, history and geography, fast, and in a way that stuck. The Good Company built an interactive Treasure Hunt app.
The idea
Learning as a game
A treasure hunt that taught local knowledge through play, not slides.
The work
The app
01
The Treasure Hunt app
An interactive app that trained volunteers through play.
02
Local knowledge, gamified
Customs, history and geography, learned by doing.
03
Ready for the fans
Volunteers confident to share their knowledge with the world.
“A World Cup’s volunteers are its front line, so we made their training something they actually wanted to open.”
Insight
The impact
What it added up to
15,000 volunteers trained
A whole volunteer force prepared to host the world.
Knowledge that stuck
Local customs and history learned through play, not lectures.
Confident hosts
Volunteers ready to share Qatar with millions of fans.
Need to bring a team up to speed?
Spend 30 minutes with Doug. We will talk through how to make training people actually want to do.
No pitch, no obligation.
