Ithra by Saudi Aramco - Kingdom of Cultures · 2024
Ithra: Kingdom of Cultures
Creatively leading a celebration of Saudi Arabia’s culture and landscape at Ithra.
Client
Ithra by Saudi Aramco
Industry
Exhibitions
Year
2024
Scope
Creative direction, event concept
TGC role
Creative lead [confirm]
In collaboration with
Imagination
The context
Ithra, Saudi Aramco’s cultural landmark, wanted to celebrate the Kingdom’s diversity, its landscapes, heritage and dynamic spirit, in one event.
The challenge
Translate the beauty of Saudi Arabia’s topography and culture into a visual experience that connects audiences to its heritage. With Imagination, The Good Company creatively led the Kingdom of Cultures.
The idea
Kingdom of Cultures
A concept inspired by the nation’s majestic landscapes, told through unique visual journeys.
The work
The experience
01
The concept
A creative idea rooted in Saudi Arabia’s landscapes and topography.
02
Visual journeys
Immersive sequences that carried audiences through the nation’s culture.
03
Celebrating heritage
Moments that connected visitors to the Kingdom’s profound heritage.
“Placeholder. A quote from the Ithra or Imagination team will sit here.”
[Name to confirm]
Ithra by Saudi Aramco
The impact
What it added up to
A cultural-landmark experience
An event worthy of Ithra’s place in Saudi cultural life.
Creative leadership
TGC creatively led the concept and visual direction.
Built with Imagination
Delivered alongside Imagination at landmark scale.
Telling a cultural story?
Spend 30 minutes with Doug. We will talk through how to turn heritage into an experience people feel.
No pitch, no obligation.
